Interesting article

Following paragraph is my summary for this week, and article is come from website below:http://news-info.wustl.edu/tips/page/print/10839.html

The need to increase sales accounts for price promotion strategies. Why price promotions aren't the best marketing strategy is the subject of this article. In the article, Pfeiffer cites the word from Chakravarthi Narasimhan who is a marketing professor at the Olin Business School at Washington University in St. Louis. Narasimhan’s assertion was that managers are spotlighted excessively on losing market share and trapped in a senseless cycle of discounting without consider to the long-term repercussions of their actions. Pfeiffer presents some example of price promotion and suggests that managers should discover better effective pricing and promotion strategies. In other words, he concludes that managers ought to remain consumers vary in their needs, favorite and ability or motivation to pay a certain price for a product or service, and do not depend on the discount strategy too much.

After finish reading the previous homeworks' feedback, I carefully revise my summary, and especially, passive voice part.Therefore, I think I could write better passive voice form. The most struggling part of this summary was that there was Narasimhan, who is not writer of this article, but there were a lot of his comment which is really important idea in this article. I was very curious how I could write about him... I hope that I could do better in this time.

And then, I received Rita’s feedback for this assignment.
“My suggestion for approaching a summary is to think about telling a friend about the article that you read.”

After, reading her feed back, I wrote new one, and this time, I wrote just as telling the theme of article to my friend.
This is my new summary.

Why price promotions aren't the best marketing strategy is the subject of this article.　This article talks about one of marketing strategy, which is price promotion. Main idea of this article is that managers are sometimes too much focusing on the discounting, and that does not increase the sales of the product. Some products have its value for not only the quality, but also the price. In other words, people buy that product because of that expensiveness. Thus, if manager discounts the price of that product, those products will lost their value and people can easily afford to buy those. Therefore, the products lose its rarity value. So the manager must think more about the product its self, and understand what the best way to promote that product is.

how do you thing?